Website Marketing Guide | Search Engine

Search Engine Registration
Search engines, such as Yahoo! and Excite, are one of the main tools that direct traffic to various websites. Most people start with a search engine when they want to find information on the web. However, search engines have such a huge volume of information stored that a search request may yield tens of thousands of matches. For example, entering just the word "insurance" would return upwards of 50,000 matches or more. These matches are based on keywords and the content of your website. The keywords chosen are usually the words "insurance" and the state you operate in. Although registering with a search engine can be important, it is not likely to be your biggest source of leads. Think of the search engine as the yellow pages, except this book covers the entire world, not just your town. Almost no one would look through a yellow page listing this big unless they knew specifically the listing they were after. The ideas and tools we’ve provided in this guide are geared to help you draw attention to your business.

Submit-it and URL Magic are two search engine services you may find helpful, we have provided you with the link to their websites. IBQ Systems may also assist you in search engine registration.

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